Young & Rubicam, New York
An N.W. Ayer & Son copywriter in Philadelphia, Rubicam demonstrated leadership, teaching and supervisory gifts. His Squibb, Rolls-Royce and Steinway work fueled Ayer's success. In 1923, denied a partnership, the high school dropout and his college-educated colleague, John Orr Young, opened Young & Rubicam. Y&R embodied a "creative revolution" by focusing on creative excellence. With radio's arrival, Y&R produced popular shows with Jack Benny and Arthur Godfrey. Rubicam resigned George Washington Hill's $3 million Pall Mall cigarettes account rather than replace a creative team. He instituted Y&R research, a trust fund, profit-sharing and bonuses, and was recognized as "advertising's statesman."
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more