The Advertising Century

Roone Arledge

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Roone Arledge
ABC, New York

Named ABC News president in 1977, Arledge had already transformed televised sports, sports marketing and its economics, plus the Olympic Games, TV entertainment and leisure time habits. Pre-Arledge, TV sports were predictably routine. As ABC Sports' boss in 1961, Arledge created "Wide World of Sports," acquired the Olympic Games, NBA games and thoroughbred racing's Triple Crown and in 1970 created "Monday Night Football." Its dazzling format brought modern marketing -- and big bucks -- into sports. At ABC News, Arledge created such news formats as "20/20," "This Week With David Brinkley," "Nightline" and "Prime Time Live."

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