ABC, New York
Named ABC News president in 1977, Arledge had already transformed televised sports, sports marketing and its economics, plus the Olympic Games, TV entertainment and leisure time habits. Pre-Arledge, TV sports were predictably routine. As ABC Sports' boss in 1961, Arledge created "Wide World of Sports," acquired the Olympic Games, NBA games and thoroughbred racing's Triple Crown and in 1970 created "Monday Night Football." Its dazzling format brought modern marketing -- and big bucks -- into sports. At ABC News, Arledge created such news formats as "20/20," "This Week With David Brinkley," "Nightline" and "Prime Time Live."
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more