The Advertising Century

Rupert Murdoch

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Rupert Murdoch
(1931- )
News Corp., New York

Visionary free-spending builder of the world's largest media-entertainment-communications empire, the Australian newspaperman began dealing in 1977 with the acquisition of the failing New York Post. He added magazines and major papers in Chicago and London; revolutionized production practices; and created (and later sold) the national weekly The Star. The "King of the Tabloids" acquired TV Guide and its distribution company; created and merged satellite-linked cable networks; acquired Metromedia and the Fox film studio; TV station group created Fox Television as the "fourth network"; and acquired major sports teams to feed a seemingly insatiable global appetite for news and American-style entertainment and sports.

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