x
Advertisement
Scroll to Continue

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

The Advertising Century

Steve Jobs

Published on . 0

Steve Jobs
(1955- )
Apple Computer, Cupertino, CA

In co-founding Apple Computer in 1976, an innovative, booming company that would make PCs accessible to all, the iconoclastic young Jobs understood marketing's role and, with Chiat/Day, created a seminal, non-nerdy "casual lifestyle" image campaign that brought a lasting, cool generational stance to Silicon Valley. Leaving in '85 to create new companies, including Pixar Animation Studios, Jobs returned to a failing Apple in 1996 and directed a turnaround marketing effort that led to the hot new iMac computer. He employed advertising heavily (again via Chiat/Day), to project Apple's spirit.

Read These Next