Sylvester L. "Pat" Weaver
NBC, New York
A media visionary, Weaver initiated the "magazine format" at NBC-TV, which altered TV's content and buying patterns. His 1949-56 tenure as president and chairman led to "Today" and "The Tonight Show" as well as heavily-promoted, star-studded specials. His bold concept of selling time in a network-controlled magazine format to a variety of advertisers was unpopular with major agencies, which would rather create and control clients' programming. But the concept revolutionized the TV industry. After his CBS Radio, Young & Rubicam, American Tobacco and NBC-TV years, Weaver served as McCann-Erickson chairman and went on to head a pioneering subscription TV venture.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more