Fueling anger among publishers is MPA's belief that other mail classifications -- advertising mail and first-class letter mail -- might get much less onerous treatment. Postmaster General William J. Henderson, addressing MPA's annual meeting, dodged specifics. However, if USPS intends to deal fairly with the industry, it should invite publishers in for a thorough discussion of costs and the options as the postal service sees them. Then, officials should listen closely to a publisher's own take on costs.
Magazines are locked in a neccessary partnership with USPS; mailing costs impact the medium's economic well-being. Publishers need to know they've been given, if not a fair shake, then at least a fair and early hearing before postal rates are