1st Avenue Machine

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Joining the top production company list for the first time this year is this small but mighty outfit that produced some of the year's most talked about hits. It made a surprise appearance at the Super Bowl, with Google's TV debut, "Parisian Love Story," directed by Aaron Duffy, which conveyed a whirlwind romance with the simple framework of the site's search window. Duffy then switched it up with clever in-camera wizardry to show off Google's Extension and Translation features and the Chrome browser, and then used high speed cameras to document the latter's speed against lightning, a potato and sound waves in the Chrome "Speed Tests." Puppets were part of the shop's bag of tricks as well, making an appearance in a series of spots for Zappos.com re-enacting real life calls with the online shoe retailer's customer service reps.