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Caviar was a fixture on the adfest circuit this year, thanks to the scads of accolades it received for Gatorade "Replay," out of TBWA/Chiat/Day, Los Angeles and directed by Kris Belman and Scott Balcerek, who landed on the list of most honored directors of the year in Creativity's annual Awards Report. Keith Schofield added to his legacy of quirky, cutting edge visuals on Sony's Bloggie Camera Demonstration and Chromeo's "Don't Turn the Lights On," while the company cemented its comedic cred with the help of Eastbound and Down director Jody Hill, who directed Danny McBride aka Kenny Powers in the multiplatform "Tubes" push for K-Swiss out of 72andSunny and lifted the profile of the Toyota Sienna in a series of sitcom like spots starring the quirky Swagger family. Jorma Taccone, the man behind feature film MacGruber and unforgettable SNL skits like "Dick in a Box" and "Jizz in My Pants," reteamed with partners in crime Andy Samberg and Akiva Schaffer on a silly but sensual spot for Rokk Vodka.