The Production A-List-Digital Natives: Hi-Res

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London-based Hi-Res bills itself as a design consultancy and has turned out some of the year's most exciting work in the digital space. Front and center is its recent work with Goodby launching the online rock opera, Battle for Milquarious. 180 Amsterdam also called in the shop to produce its Flash site for Adidas, in which visitors can play photographer by using a virtual camera to capture images of models outfitted in the brand's fall/winter line. AMV BBDO, London, tapped the company to help realize the Papervision-driven Thinking Space.com for The Economist, which showcases the stories of the magazine's famous readers/thinkers and invites visitors to upload images of their own "thinking spaces."



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