Deutsch L.A. turned to Moxie, and funnyman Frank Todaro to launch its inaugural creative for Volkswagen, a campaign tracing back the origins of the VW buggy punch to violent old fogey Sluggy Patterson. Todaro was also in peak comedic form directing the smug Geico guy, alongside a squealing pig, woodchucking woodchucks and Honest Abe. Celebrities popped up all over Moxie's reel. Neil Gorringe donned his comedic cap in a hilarious Mastercard masterpiece starring an angelic Bonnie Tyler; Peyton Reed was on board to direct Ellen Page, for Cisco and the fun-filled schoolhall dancefest for She & Him's "In the Sun" track; Pam Thomas directed Leona Lewis in a music-driven piece for Cotton while Lena Beug captured closet confessions with Bethenny Frankel and Johnny Weir, for Bluefly. Speaking of style, it was all over the Stella Artois "Thing of Beauty" campaign spot directed by Wes Anderson (with The Directors Bureau's Roman Coppola), in which a woman gets eaten up by the apartment of a Stella-loving gent.