The Production A-List '09: The Wizards of the Animated World

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Nexus
Founded 1997
Principals: charlotte Bavasso, EP; Julia Parfitt, Head of Production




Nexus had another year of distinguished productions. Headliners Smith & Foulkes expanding their portfolio of standout Coke work with the feel-good "Avatar" spot, Pic Pic Andre directed some stop motion slurpers for Cravendale, and Fx and Mat brought the world's athletes together in an olympic IOC production for Cole & Weber United. The award-winning and former Saatchi showcaser Woof Wan-Bau combined stop-frame animation and live action to illustrate the chaos that is family life, for VW and Agence V, Paris. Nexus also pulled a slick move bringing on Amsterdam-based digital creative studio Champagne Valentine, which conceived the intergalactic interactive music video for Placebo's "Never Ending Why" and the foreboding Tate Online "How It Is" website for artist Miroslaw Balka's current exhibition at the Tate Modern.


Passion Pictures
Founded 1987

Principals: Andrew Ruhemann, Managing Director/Co-founder



Although its forte is animation Passion has a well-deserved seat among the top production players. The company's Pete Candeland, well known as Jamie Hewlitt's partner in conceiving Guerrilaz' animated bandmembers directed road warriors in a spot for Harmonix's Rock Band 2 and returned to bring the Beatles in full, animated splendor for to announce the release of the band's own RB game. His playful sensibility also played out fittingly on the Happy Kingdom extravaganza for Coca-Cola, out of Ogilvy Argentina. Other Passionistas helped to round out the year's output: Darren Walsh summoned the BBC's Postman Pat for Specsavers, while the company co-produced, with 1st Ave Machine, BBH London's inventive Audi "Unboxed," directed by Passion's Russell Brooke, and 1st Ave's Aaron Duffy.




See more of the A-List: The Digital Natives

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