The creative-minded entities that make up the Stink network - Stink, Stink Digital and Skunk - each made significant creative waves in 2010, solidifying the shop's reputation as a new model production company. Out of Stink proper, noteworthy moments came from Adam Berg, who shot cats running amok at Ikea for Mother London's "Happy Inside" campaign and the vibrant intro spot to Euro RSCG London's "Let's Color" campaign for Dulux; and Marco Brambilla, who created a sultry "painting in motion" for Kanye West's "Power."
Out of Stink U.S. production hub Skunk, "The Road" director John Hillcoat turned his lens to a spot documenting Wieden & Kennedy, Portland's ambitious efforts to help transform the distressed town of Braddock, Pennsylvania for Levi's. Meanwhile, the company's digital arm, which produced last year's much celebrated Phillips "Carousel," further solidified its cred in the new-media space with the digital component for Ikea's cat campaign; an interactive catalog/video for Diesel, directed by Arno Salters; and Lexus' "Dark Ride," an elaborate online adventure that put visitors in the middle of a high-speed chase for the brand's "Darker Side of Green" campaign. Other impressive outside-the-lines projects came from artist/animator Zeitguised, who directed a 3-D spot for Peugeot out of Stink Paris; and Berlin-based duo Bauhouse, who created "Sinfonie," an immersive, three-screen video and sound experience for Audi that played at concert halls throughout Europe.