Smuggler, Beverly Hills with offices in New York, Founded 2002

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Principals: Brian Carmody & Patrick Milling Smith, Owners

Roster: Brian Beletic, Ivan Zacharias, Happy, Neil Harris, Ben Mor, James Brown, Snorri Brothers, Laurence Hamburger, Stylewar, Daniel Levi, David Frankham, Ruben Fleischer Affiliations: Villains, USA; Stink, Europe

In less than two years, Smuggler has become one of the most stylish yet savviest production outfits going, with a roster full of present and future stars and a new way of attacking production. The past year was chock full of solid work, including Brian Beletic's buzzworthy Virgin Mobile spots (not to mention his promos for El-P and Cee-Lo); some nice Value City work by Neil Harris, James Brown's happy Sheraton spots and Happy's serious anti-AIDS spots. Happy also made news with its controversial (in the U.K. anyway) Wrigley's "Dog Breath" spot and Ivan Zacharias undertook a ten minute Bollywood extravaganza for Absolut. Most recently, with partner Stink, Smuggler was in on one of the biggest, most surprising jobs imaginable - the new global McDonald's effort - which saw ten-plus directors, headed by Brown, shooting furious youth driven footage around the world.