2. Hottest ticket: Everyone wants to go to People en Espa¤ol's annual party for the "50 Mas Bellos" (the issue naming the 50 most beautiful Hispanics). May 17 till late.
3. Only English-language Hispanic channel: SiTV targets acculturated young Latinos with the tagline "Speak English. Live Latin" (6 p.m. May 17). Caveat: Telemundo's presentation includes mostly English youth cable channel Mun2.
4. It's the radio upfront, too: Radio accounts for 21% of Spanish-language media, so Univision Radio does its own event (6 p.m. May 15), and ESPN Deportes does TV and radio together.