And so it begins: the annual series of network announcements about programing in the upcoming season, setting the stage for upfront negotiations with ad buyers this summer. This year we begin with Cartoon Network's word, in February, on its plans for the 2015-2016 TV season.
Top Line: Cartoon Network enters the 2015 upfront season in a solid position, with growth in key demographics and an increase in viewership among girls. In recent weeks, the channel has even moved ahead of Nickelodeon for the first time in years in the 6-to-11 demo.
Ratings: Cartoon Networks was the only kids' network to see an increase in ratings among 6-to-11 year-olds in 2014, averaging 1.3 million viewers, a 1.6% gain. While Disney Channel and Nickelodeon are still more popular overall, Disney posted a 21% decline in the demo and Nickelodeon fell 13%.
Other stats: Cartoon Network ranked No. 1 for free video-on-demand among all cable networks, according to Rentrak.
Noteworthy: This year's presentation will also include the revamped Boomerang, which began a global re-positioning last fall and became an ad-supported channel in the U.S. in January.
New programming: "We Bare Bears," a comedy about three bear siblings; "The Powerpuff Girls," a reboot of the series slated to debut in 2016; and "Mighty Magisword," Cartoon Network Studios' first original digital series, running not on TV but online and on demand. The network has also picked up an "Adventure Time" special mini-series and "Regular Show: The Movie."
Returning series: Cartoon has renewed "Adventure Time," "Regular Show" and "Teen Titans Go!," among other series.