CBS Interactive doesn't want advertisers to consider it just another digital media buy.
The other digital publishers competing for TV budgets by staging NewFront events are search engines, portals, shopping sites and social platforms, CBS Interactive President Jim Lanzone said at his own company's NewFront on Tuesday night -- interlopers that don't have a history of producing premium content on CBS's scale.
CBS Interactive is the only player in the official NewFronts program sanctioned by the Interactive Advertising Bureau that can deliver both quality content and quantity, according to Mr. Lanzone. "This is a rare thing in digital," he said.
The company, which said it has 88 original web series in its portfolio, used the event to promote two new original web series that will appear on its flagship CBS.com. "Baker Street Irregulars," an extension of CBS's "Elementary," follows a group of characters assisting the modern-day Sherlock Holmes in solving crimes, while "Person of Interest: Animated," is a Japanese anime-style spinoff of CBS's "Person of Interest."
CBS Interactive unit CNET introduced the web series "The Next Big Thing" as well as its expansion into smart home appliance reviews. CNET is also entering the Spanish market with CNET Espanol.
GameSpot, CBS Interactive's video game web site, will debut two new shows: "GameStart," which follows gaming startups seeking Kickstarter funding, and "Baller Status," following celebrity gamers as they go head-to-head. It also will bring back "GameCrib," a reality show about pro gamers, for a second season.
The company showcased new and recently-introduced web series across its 25 sites, including "Fantasy Football Today" on CBSSports.com and "60 Minutes Overtime" on CBSNews.com. The presentation closed with a "Live on Letterman" concert featuring the band Phoenix.