$137.8B U.S. ad spend for top 200 advertisers
The CW of next fall looks a whole lot different than The CW of just few season ago. Having rid itself of the teenie-bopper dramas like "Gossip Girl" and "90210," next season it will add another comic-book centric series and an hour-long comedic show that borrows from telenovelas.
"This is a different CW than we were just a few years ago," said Mark Pedowitz, President, The CW, on a phone call previewing the network's upfront pitch to advertisers on Thursday. "Our audience is broader and more inclusive than it has ever been, and we are growing on-air and on all digital platforms."
Mr. Pedowitz said The CW has a higher concentration of male viewers now and a goal to air "more inclusive programming."
Monday night will now be home to "The Originals," the returning "Vampire Diaries" spin-off, and "Jane the Virgin," about a telenovela-loving woman who is saving herself for marriage only to be accidentally artificially inseminated at the doctor's.
"The Flash," a spin-off of superhero series "Arrow," will join the long-running "Supernatural" on Tuesday.
Wednesday nights will continue to be home to "Arrow" and sci-fi "The 100," two of The CW's recent successes.
Thursday also remains the same with "The Vampire Diaries" and "Reign."
Two episodes of improv series "Whose Line is It Anyway," will air on Friday followed by "America's Next Top Model."
The network held new drama "iZombie," about a medical resident who attends a party and is turned into a zombie, and post-apocalyptic drama "The Messengers," for mid-season, along with returning series "Hart of Dixie" and "Beauty and the Beast."
Still missing from the fall schedule is a half-hour comedy. The CW plans to air its first show in the genre, "The Backpackers," this summer. The series first appeared online as a product of the CW's digital studio.
Shows not returning include "Sex and the City" prequel "The Carrie Diaries" and freshman sci-fi.
The CW's fall schedule will bow in October.
The network saw its total viewership grow this season about 5%, averaging 1.9 million viewers, and it increased nearly 7% in the 18-to-49 demographic. But it remains far, far smaller than the other broadcast networks, often called the Big Four for good reason.
THE CW's 2014-2015 PRIMETIME SCHEDULE
8:00-9:00 PM THE ORIGINALS (New Night)
9:00-10:00 PM JANE THE VIRGIN (New Series)
8:00-9:00 PM THE FLASH (New Series)
9:00-10:00 PM SUPERNATURAL
8:00-9:00 PM ARROW
9:00-10:00 PM THE 100
8:00-9:00 PM THE VAMPIRE DIARIES
9:00-10:00 PM REIGN
8:00-8:30 PM WHOSE LINE IS IT ANYWAY?
8:30-9:00 PM WHOSE LINE IS IT ANYWAY? (Encore Episode)
9:00-10:00 PM AMERICA'S NEXT TOP MODEL