Discovery Communications is bringing the second screen to upfront, introducing an ad sales web app allowing media buyers and advertisers to get more information during its presentation in New York on Thursday.
The web app, which is available on all devices, will provide details and facts about the company's programs and networks, as well as tools that allow clients and agency partners to favorite shows and jot notes, Discovery said today. It will sync with the presentation, following along with each Discovery network and piece of content as it's presented by executives.
The app will updated throughout the year with confidential information for clients and the buying community, Discovery said.
Discovery, which worked with Fueled to build the app, will have an "App Bar" set up at Jazz at Lincoln Center on Thursday to provide technical assistance.