TV Upfront

MTV Adds Shows About Children of a Sperm Donor, Traveling Nurses

Still Searching for Hits After End of 'Jersey Shore'

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MTV announced three new series and the return of 15 shows at its upfront Thursday evening.

Nev Schulman from 'Catfish,' Galvea Kelly from Revlon, Viacom President-CEO Philippe Dauman, Tracy Rohrbaugh from Revlon and Max Joseph from 'Catfish' arriving at MTV's upfront at the Beacon Theater.
Nev Schulman from 'Catfish,' Galvea Kelly from Revlon, Viacom President-CEO Philippe Dauman, Tracy Rohrbaugh from Revlon and Max Joseph from 'Catfish' arriving at MTV's upfront at the Beacon Theater. Credit: Scott Gries/Invision/AP Images

It's the first programming slate for Susanne Daniels, who joined the network in November as head of programming, succeeding David Janollari, whose track record included successes like "Awkward" but also the U.S. version of "Skins." Ms. Daniels oversaw hits such as "Gilmore Girls," "Dawson's Creek," "Smallville" and "Buffy the Vampire Slayer" during her tenures at the WB and Lifetime.

MTV has been looking to replace the monster hit "Jersey Shore," whose final season concluded in December. It had originally banked on "Buckwild" as a potential replacement, but canceled the show after a central cast member died.

MTV News' Sway Calloway, who hosted the presentation at Beacon Theater in New York City, tried to position the post-"Shore" MTV as a positive, telling ad buyers that instead of one show delivering the lion's share of ratings, the network now has 10. He said 10 of MTV's original series are the No. 1 shows in their time slots in their target demographic.

Still, none of these series have proven to be the runaway success of "Shore." "Awkward" returned for its third season last week to 2.1 million viewers. In comparison, the finale of "Jersey Shore" drew 3.1 million viewers. MTV's overall ratings plunged 21% in the first three months of the year, averaging 911,000 viewers in prime-time.

More Horror on TV: MTV has green-lit a pilot based on the horror film franchise "Scream" and is in talks with director Wes Craven to oversee it. A potential series would be slated for summer 2014.

"Jersey Shore" Not Gone Yet: MTV is still looking to keep the "Jersey Shore" franchise alive through spin-offs. It has renewed "Snooki & JWOWW" for a third season, and Vinny Guadagnino took the stage -- along with his mom Paola and his Uncle Nino -- to promote his new talk show. "Oprah Winfrey's got nothing on me," he joked.

Other New Series: "Generation Cryo," follows a group of kids who were conceived via the same anonymous sperm donor and are searching for their biological father.

"Nurse Nation" takes a look into the lives of nine twenty-something traveling nurses, all assigned to work at a new hospital for 13 weeks. We get a glimpse into their lives both on and off the job, when they replace the scrubs with miniskirts.

"The Hook Up," an afternoon dating show hosted by Andrew Schulz of MTV2's "Guy Code," will let contestants choose from four potential suitors based on their social media histories.

MTV2: The network, which has been doing well with men 12-34 and argues that the demo is missing in prime-time, said Nick Cannon will debut a "re-imagined" version of his improv comedy show "Nick Cannon Presents Wild N Out." It also announced "Guy Court," a half-hour comedic courtroom series, which will premiere in the fall.

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