NBC Universal has announced a lengthy list of multi-screen initiatives ahead of its digital upfront presentation on Wednesday night.
The centerpiece is "The Million Second Quiz," NBC's new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.
The show will air in prime-time, live, from a gigantic hourglass structure in the middle of New York City, which will also serve as the living quarters for the four on-air players.
NBC Universal's Wednesday night event, which it is calling "Digital.Amplified," is the company's version of the NewFronts, which will take place in earnest next week. (The NewFronts, in turn, are an effort by purveyors of digital video and other digital ad inventory to compete for TV ad dollars by mimicking the annual upfront negotiations for TV's upcoming fall season.) While NBC Universal took part in the NewFronts last year, it decided to pitch its offerings a week earlier this year and apart from the pack.
Other digital initiatives include a co-viewing experience for E!'s new reality show, "The Wanted Life," that will allow viewers to watch and discuss the new series in real time with its subjects, U.K. pop band The Wanted.
Another NBC Universal property, Fandango, said it introduce "Family Room," a hub dedicated to family moviegoing with age-based movie recommendations, reviews, games and trailers. Sprint has signed on as the first sponsor. Fandango is also introducing Tixpress, a mobile ticketing feature for Visa Signature account holders.
Telemundo struck a deal with Zeebox, becoming the second-screen app's first U.S. Hispanic partner. The deal will kick off with the Latin Billboard awards this week and include a livestream backstage show and celebrity rankings. Moving forward, Zeebox will also roll out a Telemundo Talent Co-Viewing Experience, which will allow fans and stars to watch shows together and discuss. NBC Universal and its parent company, Comcast, invested in Zeebox last year.
And DailyCandy will pitch advertisers on "Fashion + Film: 2013," an offline and online program focused on fashion, film and digital media, with consumer voting on awards and screenings of short and long-form video.
NBCU also announced two new digital studios, one from CNBC and one from "The Today Show," to produce digital-only content.