TV Upfront

Quit Hogging Our TV: Nickelodeon Introduces Noggin Mobile-Video Service for Kids

Will Cost $5.99 a Month; Ad-Free

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Nickelodeon introduced Noggin, a streaming video subscription service aimed at preschoolers, at its upfront pitch to ad buyers Wednesday afternoon, handing consumers yet another way to get high-quality video without a cable or satellite bill. Noggin was previously its own cable channel, but rebranded to Nick Jr. In 2009.

The service will cost $5.99 per month and will be available for iPhone, iPad and iPod Touch starting March 5. It will feature on-demand long- and short-form educational series and preschool music videos, all without ads.

Initial programming will include "Blues Clues," "Franklin and Friends" and "Little Bear," among others.

Nickelodeon is also in conversations with distributors about offering the service as a premium complement to authenticated cable and satellite TV subscribers, it said.

Noggin's content will remain separate and distinct from Nickelodeon's preschool content already available on its existing distribution platforms.

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