Oxygen swathed New York City's Dream Hotel in yellow Wednesday night and touted a 50% increase in original programming as it worked to impress media buyers at its upfront presentation.
Outside the party, cheering women stood on an Oxygen van and blew down bubbles. On the hotel's rooftop lounge, media buyers were served lemon spritzers as they watched performances from casts of "The Glee Project" and the network's new reality dance show, "All The Right Moves."
"All the Right Moves" follows choreographer Travis Wall, a runner-up on Season 2 of "So You Think You Can Dance," as he launches his own dance company. Mr. Wall was joined by fellow cast members Teddy Forance, Kyle Robinson and Nick Lazzarini -- who won Season 1 of "So You Think You Can Dance" -- for a routine to Fun's "We Are Young."
Earlier on Wednesday, Oxygen said it had given the green light for not one but two editions of a series called "Girlfriend Confidential," which will shoot New York and Los Angeles versions in a bid for a "Real Housewives"-style franchise. Upfront attendees saw Eva Marcille, an alumna of "America's Next Top Model," introduce her gal pals, who will star in the L.A. version.
"My Shopping Addiction" and "I'm Having Their Baby" also join Oxygen's schedule.
This is the first batch of new programming under Oxygen's new programming chief Rod Aissa, who joined the network in January from OWN. Oxygen's ratings have been pressured, down 15% season-to-date in its target demographic, a UBS analyst told investors this week in a research note. Oxygen is part of NBC Universal.
Finalists from Season 1 of "The Glee Project" opened the party, and Oxygen gave guests a sneak peak at the cast of Season 2, who closed the bash with a rendition of Lady Gaga's "Edge of Glory."