TBS and TNT will stream their programming live on their websites and new Watch TNT and Watch TBS apps, parent Turner Broadcasting said during its upfront presentation on Wednesday morning.
Live streaming will be available this summer to cable and satellite TV subscribers an encompass not only scripted and unscripted series but sports programming including TNT's NBA coverage, TBS's regular-season and playoff Major League Baseball coverage, and both networks' coverage of the NCAA Division I men's basketball championship.
The announcement comes on the heels of a similar initiative out of ABC, which earlier this week introduced the Watch ABC app, which lets cable and satellite TV subscribers to stream ABC's live signal to mobile devices.
Multi-screen engagement was an integral part of Turner's presentation to ad buyers, where the company bragged about letting fans crowd-source an entire episode of "Conan" and the fan fiction surrounding "Rizzoli & Isles."
Turner also said it is using Athena, an acronym for "Advanced Tool for Harnessing and Evaluating Network Audiences," to measure viewer engagement through social media and other digital platforms.
TNT and TBS also announced new projects from Steven Spielberg, Steve Carell, Sylvester Stallone, Dick Wolf, Nicholas Sparks and Jamie Foxx, among others.
TNT has nine original series on tap this summer, including a new crime drama, "King & Maxwell," and three new unscripted series. "The Hero" is a competition series headlined by Dwayne "The Rock" Johnson; "72 Hours" is a race-against-the-clock competition; and "Cold Justice," is an unscripted procedural from "Law & Order" producer Dick Wolf.
Later in the year, TNT will add "Lost Angels," an unscripted makeover series, and "Marshal Law: Texas," an unscripted procedural from Jerry Bruckheimer.
In 2014, TNT will launch two new scripted dramas: "The Last Ship," starring Eric Dane and executive-produced by Michael Bay, and "Legends," starring Sean Bean and executive-produced by "Homeland"'s Howard Gordon. TNT will also roll out the unscripted series "Life Flight," an in-depth look at heroic air-ambulance teams; "Nashville Confidential," a docudrama set in the country music capital; and "Inside Job," which puts executive job candidates through a unique screening process.
TBS is promoting programming that's "smart with heart" and essentially looking for shows that fit well with "The Big Bang Theory," whose reruns have been a huge boon for the network's ratings. The network has picked up "Ground Floor," a workplace comedy with a romantic twist, and an unscripted series following "The Voice" judge CeeLo Green.
The rest of the lineup includes unscripted and alternative fare like "Deon Cole's Black Box," starring "Conan" writer and actor Deon Cole; "Deal With It," a hidden-camera competition series hosted by Theo Von and executive-produced by Howie Mandel; "Bam's Bad Ass Game Show", an over-the-top competition series hosted by "Jackass" star Bam Margera; and "Trust Me, I'm a Game Show Host," a new series from Mark Burnett and featuring D.L. Hughley and Michael Ian Black as deceitful hosts.
TBS plans to introduce a new late-night series hosted by comedian Pete Holmes in November.