Data

TV's Share of U.S. Advertising

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TV's dollar share of U.S. ad spending reached a record 30.7% in 2010.

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Coen data used for 1948-2007; U.S. ad spending includes direct mail; 2008-2010 are Ad Age estimates modeled on Coen using media growth percentages from MagnaGlobal. Source: Interpublic Group of Cos.' MagnaGlobal with historic ad data from Magna's Robert J. Coen; Ad Age DataCenter.
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