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Data

TV's Share of U.S. Advertising

Published on .

TV's dollar share of U.S. ad spending reached a record 30.7% in 2010.

Want to know how much time households spend watching TV? How spending on TV compares with the internet? And for more TV-advertising-related analysis, check out this week's "TV Issue" and keep up with daily news on Mediaworks.

Coen data used for 1948-2007; U.S. ad spending includes direct mail; 2008-2010 are Ad Age estimates modeled on Coen using media growth percentages from MagnaGlobal. Source: Interpublic Group of Cos.' MagnaGlobal with historic ad data from Magna's Robert J. Coen; Ad Age DataCenter.
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