×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TV Upfront

TV Upfront and Digital NewFront 2017 Calendar

Published on .

Late-night host James Corden performed a spoof of 'Hamilton' during the CBS 2016 upfront at Carnegie Hall.
Late-night host James Corden performed a spoof of 'Hamilton' during the CBS 2016 upfront at Carnegie Hall. Credit: Jeffrey Staab/CBS

TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.

Nickelodeon will kick things off in March, but parent Viacom is paring down its presentations for its other cable channels. Instead of hosting individual events for networks like MTV and TV Land, as it did last year, Viacom will opt for one-on-one presentations with agencies and their clients. That continues a trend that's been growing over the last several years, with Discovery Communications, among others, previously foregoing the traditional fanfare for more intimate presentations.

Still, there will be plenty of networks rolling out the red carpet. Use this handy calendar, sort-able by media company or date, to stay up-to-date on where and when the biggest presentations and parties will take place.

Upfronts/NewFronts Calendar 2017
  • Sort by date

  • Sort by network
Location
Date/Time
Nickelodeon
Jazz at Lincoln Center's Frederick P. Rose Hall
March 2, 4:30 p.m.
Scripps Networks
Alice Tully Hall Lincoln Center
March 22, 4 p.m.
Crown Media
Rainbow Room
March 29, 6 p.m.
Azteca America
The Times Center
April 5, 6 p.m.
AMC Networks
Skylight Clarkson North
April 6, 6 p.m.
NatGeo
Jazz at Lincoln Center's Frederick P. Rose Hall, Time Warner Center
April 19, 5:30 p.m.
Freeform
SIR Stage 37
April 19, 6 p.m.
TV One
Current, Pier 59
April 20, 9 a.m.
BET Networks
Playstation Theater
April 27, 6 p.m.
The New York Times
The Times Center
May 1, 9 a.m.
Beautycon Media
A&E
May 1, 3 p.m.
Bloomberg Media
Bloomberg headquarters
May 1, 3 p.m.
Twitter
TBD
May 1, 6 p.m.
Disney/Maker Studios
TBD
May 2, 9 a.m.
The Zoe Report
NeueHouse Penthouse
May 2, 11 a.m.
Defy Media
PlayStation Theater
May 2, 12 p.m.
Conde Nast
Cipriani 25 Broadway
May 2, 3 p.m.
New Form
Neuehouse
May 2, 4:30 p.m., TBD
PopSugar
Industria
May 3, 12 p.m.
Refinery29
TBD
May 3, 3 p.m.
Hearst
TBD
May 3, 6 p.m.
Hulu
Theatre at Madison Square Garden
May 3, TBD
Time Inc.
Hammerstein Ballroom
May 4, 9 a.m.
Turner (NewFront)
Skylight Clarkson North
May 4, 11:30 a.m.
DigitasLBI
Cedar Lake
May 4, 2 p.m.
YouTube
Jacob Javits Center North
May 4, 6 p.m.
Warner Bros. Digital Networks/Machinima
TBD
May 5, 9 a.m.
Spectrum Reach
TBD
May 5, 12 p.m.
Vice
TBD
May 5, 3 p.m.
AwesomenessTV
TBD
May 8, 9 a.m.
BBC.com
TBD
May 8, 9 a.m.
National Geographic
TBD
May 8, 3 p.m.
Newsy
TBD
May 8, 6 p.m.
Entrepreneur Network
Samsung 837
May 9, 9 a.m.
HealthiNation
TBD
May 9, 3 p.m.
Major League Gaming
TBD
May 9, 6 p.m.
Business Insider
Samsung 837
May 10, 9 a.m.
IAB NewFronts Research Lunch
TBD
May 10, 12 p.m.
Astronauts Wanted
Sony Music HQ
May 10, 6 p.m.
Uproxx
The Roxy Hotel
May 11, 9 a.m.
Mashable
TBD
May 11, 12 p.m.
DailyMail.com/Elite Daily
TBD
May 11, 3 p.m.
Group Nine
Spring Studios
May 11, 6 p.m.
NowThis
TBD
May 11, 6 p.m.
Screenvision
Playstation Theater
May 11, 6 p.m.
NGL Studios
TBD
May 12, 9 a.m.
Trusted Media Brands
TBD
May 12, 9 a.m.
LittleThings
TBD
May 12, 12 p.m.
NBC Universal
Radio City Music Hall
May 15, TBD
Telemundo
Hammerstein Ballroom
May 15, TBD
Fox
The Beacon Theatre
May 15, 4 p.m.
ESPN
Minskoff Theatre
May 16, 9 a.m.
Univision
The Lyric Theatre
May 16, 11 a.m.
ABC
David Geffen Hall at Lincoln Center
May 16, 4 p.m.
Turner
The Theater at Madison Square Garden
May 17, 10 a.m.
NCM
AMC Loews Lincoln Square Theater
May 17, 12 p.m.
CBS
Carnegie Hall
May 17, 4 p.m.
Adult Swim Party
Terminal 5
May 17, 9 p.m.
The CW
New York City Center
May 18, 11 a.m.

Most Popular