TV Upfront

TV Upfront and Digital NewFront 2018 Calendar

Published on .

JoJo Siwa, a teen star on YouTube and Nickelodeon, at the 2017 Kids Choice Awards. She will undoubtedly be a presence in pitches to advertisers this year.
JoJo Siwa, a teen star on YouTube and Nickelodeon, at the 2017 Kids Choice Awards. She will undoubtedly be a presence in pitches to advertisers this year. Credit: Nickelodeon

It's that time of year again: TV networks and digital publishers are making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.

Next week, TV behemoths will unveil their new slate of programming and try to woo advertisers with their growing ability to more precisely target audiences, the better to resemble digital rivals, while touting their premium and brand-safe content, which they'll argue sets them above digital. There will also likely be lots of talk about efforts to reduce commercial clutter.

The upfronts come following a pared down and cleaned up Digital Content NewFronts, where digital brands partnered with more established media companies for content.

TV networks, for their part, have already been underway with their presentations. The newly combined Discovery and Scripps networks hosted a coming out party of sorts on April 10, with President and CEO David Zaslav touting the company's "functional content" as an alternative to the plethora of scripted programming, much of which is he said is not ad-supported.

A&E Networks put women front-and-center at its presentation in mid-March, which took place just days after former president and CEO Nancy Dubuc said she was stepping down from the company to lead Vice Media.

Thing haven't always gone as planned: Hallmark Channel parent Crown Media was forced to cancel its celebration at the Rainbow Room in March thanks to a snowstorm that barreled through New York City.

To stay up-to-date on where and when the biggest presentations and parties will take place, use this continuously updated calandear. You can sort by media company or date.

Upfronts/NewFronts Calendar 2018
Nickelodeon March 6, 5 p.m. Palace Theatre
Ovation March 7, 5 p.m. City Winery
A&E Networks March 15, 6:30 p.m. New York Public Library
Crown Media March 21, 6 p.m. Rainbow Room
IFC March 29, 12 p.m. 345 Park Ave South
Discovery April 10, 4 p.m. Alice Tully Hall, Lincoln Center
Azteca America April 18, 6 p.m. The Times Center
National Geographic April 18, 6 p.m. 214 Lafayette St
The New York Times April 30, 9 a.m. The Times Center
BBC News April 30, 12 p.m. The Dream Downtown
Viacom (NewFront) April 30, 3 p.m. The Lighthouse at Chelsea Piers
Ellen Digital Network April 30, 4 p.m. Lightbox
Twitter April 30, 6 p.m. TBD
Disney Digital Network May 1, 9 a.m. Stephen Weiss Studio
Conde Nast May 1, 3 p.m. The Penthouse at 100 Barclay
Oath May 1, 6 p.m. TBD
Hulu May 2, 9 a.m. Hulu Theater at Madison Square Garden
ESPN (NewFront) May 2, 12 p.m. Cedar Lake
Refinery29 May 2, 3 p.m. The Town Hall
Meredith May 3, 9 a.m. Hudson Theatre
Group Nine Media May 3, 12 p.m. Skylight Modern
DigitasLBI May 3, 2 p.m. TBD
Google/YouTube May 3, 6 p.m. Radio City Music Hall
Studio71 May 4, 12 p.m. TBD
Vice Media May 4, 3 p.m. 6 Johns Lane
Screenvision May 10, 6 p.m. PlayStation Theater
Univision May 14 & May 15, presentation times vary Spring Studios
NBC Universal May 14, 11 a.m. Radio City Music Hall
Fox May 14, 4 p.m. The Beacon Theatre
ESPN May 15, 8:30 a.m. Minskoff Theatre
Disney-ABC TV Group May 15, 4 p.m. TBD
Turner May 16, 9 a.m. Hulu Theater at Madison Square Garden
CBS May 16, 4 p.m. Carnegie Hall
The CW May 17, 10:30 a.m. New York City Center
Most Popular