It's that time of year again: TV networks and digital publishers are making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.
Next week, TV behemoths will unveil their new slate of programming and try to woo advertisers with their growing ability to more precisely target audiences, the better to resemble digital rivals, while touting their premium and brand-safe content, which they'll argue sets them above digital. There will also likely be lots of talk about efforts to reduce commercial clutter.
The upfronts come following a pared down and cleaned up Digital Content NewFronts, where digital brands partnered with more established media companies for content.
TV networks, for their part, have already been underway with their presentations. The newly combined Discovery and Scripps networks hosted a coming out party of sorts on April 10, with President and CEO David Zaslav touting the company's "functional content" as an alternative to the plethora of scripted programming, much of which is he said is not ad-supported.
A&E Networks put women front-and-center at its presentation in mid-March, which took place just days after former president and CEO Nancy Dubuc said she was stepping down from the company to lead Vice Media.
Thing haven't always gone as planned: Hallmark Channel parent Crown Media was forced to cancel its celebration at the Rainbow Room in March thanks to a snowstorm that barreled through New York City.
To stay up-to-date on where and when the biggest presentations and parties will take place, use this continuously updated calandear. You can sort by media company or date.
|Nickelodeon||March 6, 5 p.m.||Palace Theatre|
|Ovation||March 7, 5 p.m.||City Winery|
|A&E Networks||March 15, 6:30 p.m.||New York Public Library|
|Crown Media||March 21, 6 p.m.||Rainbow Room|
|IFC||March 29, 12 p.m.||345 Park Ave South|
|Discovery||April 10, 4 p.m.||Alice Tully Hall, Lincoln Center|
|Azteca America||April 18, 6 p.m.||The Times Center|
|National Geographic||April 18, 6 p.m.||214 Lafayette St|
|The New York Times||April 30, 9 a.m.||The Times Center|
|BBC News||April 30, 12 p.m.||The Dream Downtown|
|Viacom (NewFront)||April 30, 3 p.m.||The Lighthouse at Chelsea Piers|
|Ellen Digital Network||April 30, 4 p.m.||Lightbox|
|April 30, 6 p.m.||TBD|
|Disney Digital Network||May 1, 9 a.m.||Stephen Weiss Studio|
|Conde Nast||May 1, 3 p.m.||The Penthouse at 100 Barclay|
|Oath||May 1, 6 p.m.||TBD|
|Hulu||May 2, 9 a.m.||Hulu Theater at Madison Square Garden|
|ESPN (NewFront)||May 2, 12 p.m.||Cedar Lake|
|Refinery29||May 2, 3 p.m.||The Town Hall|
|Meredith||May 3, 9 a.m.||Hudson Theatre|
|Group Nine Media||May 3, 12 p.m.||Skylight Modern|
|DigitasLBI||May 3, 2 p.m.||TBD|
|Google/YouTube||May 3, 6 p.m.||Radio City Music Hall|
|Studio71||May 4, 12 p.m.||TBD|
|Vice Media||May 4, 3 p.m.||6 Johns Lane|
|Screenvision||May 10, 6 p.m.||PlayStation Theater|
|Univision||May 14 & May 15, presentation times vary||Spring Studios|
|NBC Universal||May 14, 11 a.m.||Radio City Music Hall|
|Fox||May 14, 4 p.m.||The Beacon Theatre|
|ESPN||May 15, 8:30 a.m.||Minskoff Theatre|
|Disney-ABC TV Group||May 15, 4 p.m.||TBD|
|Turner||May 16, 9 a.m.||Hulu Theater at Madison Square Garden|
|CBS||May 16, 4 p.m.||Carnegie Hall|
|The CW||May 17, 10:30 a.m.||New York City Center|