On media audits and rating commercials:

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"It can be both lucrative and risky for the distributor of those commercials"

WB's Teicher

"Why not find out which commercial delivers the most impact?"

Discovery's Abruzzese

"We're talking about commoditizing commercials"

ABC's Mike Shaw

"It's understanding what the consumer is doing"

Ford's Kaline

"Be less puritanical and less parochial in our view"

Carat's Verklin

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