Andrea Slodowicz, 27

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Andrea Slodowicz lives the multicultural life in and outside of work.

Earlier this year, she was promoted to associate media director at Starcom MediaVest Group's Tapestry unit and relocated from Chicago to Manhattan. She oversees Hispanic media planning for a dozen-plus Kraft Foods brands.

On the personal side, this multilingual native of Buenos Aires can boast an exotic Latino-European heritage and is a budding playwright.

"As a media planner, I'm deeply involved in the numbers surrounding media buys, but there is always a story line underlying the marketing, and that's where the power lies," the 27-year-old says.

Tapestry CEO Monica Gadsby notes that Ms. Slodowicz often creates her own media tools, including an annual "Insider's Guide to Hispanic Television."