An Italian lit major raised in Monaco, the 24-year-old birthed the idea for the women's finance/politics/lifestyle title when-stop us if you've heard this one before-she was unable to find anything matching that description on the newsstand. "We'll address modern needs not addressed elsewhere," she promises. "We're not too serious. Educational but not exhaustive."
Set for an October debut, Bee will target every-other-monthly frequency in 2006 and monthly in 2007. Initial circulation has been set at 100,000. Ms. Gumbiner holds the titles of co-publisher at Bee and CEO at parent Femme Publications.