"No one was asking the consumer what they wanted," Ms. Acuff says.
Starcom MediaVest Group IP named Ms. Acuff manager-mobile marketing , and she has become the resident expert on wireless and mobile messaging at Publicis Groupe-owned SMG IP, Chicago. Clients such as Walt Disney World, Coca-Cola Co. and the U.S. Army have sought the 27-year-old's insight into the wireless world.
"Her personality and skill set literally take age out of the equation," says Jeff Marshall, senior VP-managing director at SMG IP. "Her thinking is way ahead of its time."