Guide To Twentysomethings

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Sure, the job market is dicey and 9/11 is a memory that won't fade, but today's young adults have plenty of discretionary income (sometimes because they've moved back in with the parents). They confidently navigate the fragmented media landscape while remaining marketers' most sought-after demographic.

See printed publication for the following charts:

How we stack up against our elders

The printed word

Clothes' price tag

Where the jobs are

Our top 10 wheels of choice

What we wear

Top five videogames

TV time