Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Guide To Twentysomethings

Published on .

Sure, the job market is dicey and 9/11 is a memory that won't fade, but today's young adults have plenty of discretionary income (sometimes because they've moved back in with the parents). They confidently navigate the fragmented media landscape while remaining marketers' most sought-after demographic.

See printed publication for the following charts:

How we stack up against our elders

The printed word

Clothes' price tag

Where the jobs are

Our top 10 wheels of choice

What we wear

Top five videogames

TV time

Most Popular