Josh Schwartz, 27

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At 27, Josh Schwartz is the youngest person in network TV to create and run a series day-to-day. That series is Fox's teen-oriented drama "The O.C."

His ambition? "To carve out that great mythic moment young people will take with them and think about when they look back on their 20s."

" `The O.C.' is my baby," says the young executive producer, adding, "I love TV; the writer is king. That's not the case in movies. But I'll do whatever I'm capable of doing."

"Josh is one of the most unique and gifted voices working in television-at any age," says Craig Erwich, exec VP-programming for Fox Broadcasting Co.

Mr. Schwartz is already dabbling in the branded integration arena with his "baby." "The O.C." is uniquely suited to it," he asserts. "It's the future of television, and we understand that."

Ford's Mustang has been involved, and next season might see a wireless or fashion brand.