"It's very unusual," says Leslie Dance, VP-general manager of Motorola PCS global marketing, and Ms. Cordua's former boss. "But she deserves it. ... she's impressing people" in her new job.
Being marketing director-global portfolio planning is a big change from Ms. Cordua's former post as VP-global consumer PR. Her new division ponders what kind of products consumers will want two or three years down the road.
"The most important thing you can do in marketing is get your product right," Ms. Cordua says. "All [the ads and PR] in the world are not going to fix that."