Kally Workman, 28

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At one time, Kally Workman dreamed of working for Nascar. Just something about the possibility of promoting all those big personalities.

Now? She's happily promoting a big brand in electronics as corporate communications manager for Philips Consumer Electronics North America.

"I don't think public relations can drive business on its own, but there's a lot you can do in PR that you can't do in advertising," says Ms. Workman, 28.

She touts the concept of "holistic" campaigns that supplement advertising with tactics such as Web sites and consumer education.

"I can't tell you how strongly I feel about Kally," says Katrina Blauvelt, director-corporate communications, adding that "she's constantly functioning at a higher level."

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