She's a 27-year-old with the weighty title of leader-global brand . As a member of GE's 15-member corporate advertising group, Ms. Starman works with multiple outside agencies to develop brand guidelines. Then she travels the globe to lead quarterly training sessions in which GE's 220-plus executives called "brand ambassadors" are educated on the brand's importance and taught to think about it in a strategic way.
"Kelly combines the best of right- and left-brain thinking," says Judy Hu, global director-advertising and brand.
She's young, but, says Ms. Hu, "GE is known for being a meritocracy. We don't judge people on their age but on what they deliver." And Ms. Starman is delivering on a global scale.