×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Michael Bologna, 29

By Published on .

Only a handful of media agency execs are driving the work being done in interactive and video-on-demand advertising today. Michael Bologna, director-emerging communications at Mediaedge:cia, is one of that influential crew. At 29, he's already guided marketers like Xerox, Campbell Soup and Lincoln Mercury into important next-generation ad forms.

Mr. Bologna's knowledge of technology, cable and content has gained him marketer trust, says his boss, Alan Schanzer, a managing partner with Mediaedge:cia.

Most recently, Mr. Bologna devised with CNN a Xerox VOD ad that measured the ad's impact via a broadband tie-in. Xerox says his work was instrumental to its entrance into new-media advertising.

"Advanced TV advertising went from a test phase to a real audience," Mr. Bologna notes. "Now we will start seeing some scale."

Most Popular