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Oliver Armstrong, 29

By Published on .

In the four years since Oliver Armstrong arrived at Campbell Soup Co., the 29-year-old South African has whipped through a variety of increasingly important divisions at corporate and has just been assigned to an international post-a crucial step for most company leaders.

It's what Mr. Armstrong calls his "depth of experience" that has Campbell dispatching him to Australia later this year to be marketing manager of Arnott's biscuit business, a huge brand with 97% household penetration Down Under. He's currently marketing manager of the company's New Growth Division.

Mr. Armstrong has been developing a "kitchen-to-kitchen" marketing strategy in which Campbell was able to test its creamier mushroom soups prelaunch with 40,000 interested consumers found among the more than 600,000 who get its Internet Meal-mail service. The response from close to 25,000 people was crucial in garnering feedback, and the strategy is likely to become a fixture at Campbell.

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