So, along with pal Adrian Moeller, he embarked on a most un-adolescent undertaking, creating Mass Appeal, a magazine celebrating this hipper-than-thou urban culture. Eight years after its debut, Mass Appeal is on the verge of becoming a pre-eminent urban-lifestyle brand. It has spawned a clothing line, an outdoor media division and a small creative agency.
Up next for 26-year-old Mr. Elasik, who holds the title of publisher: the inevitable circulation audit from MRI and a jump in frequency from six to eight issues per year. He also cops to having met with executives from Viacom's Spike TV about a cable venture.