The Detroit native's work at the multicultural shop includes DaimlerChrysler's Chrysler Group, Salomon Smith Barney and the U.S. Navy. In his first college advertising class in 1995, Ms. Osen says, he learned what creative directors did and decided he wanted to be one.
"He's an entrepreneur" and "totally hip-hop," says his boss, Damon Davis, creative director. When asked whether it's tricky for the white man to work on multicultural ads, Mr. Davis quips that Ms. Osen "has no idea he's white. We call him our resident Eminem."