He was raised in Ireland and started working in the U.S. only after experience with Pernod Ricard in Dublin and a cable division of Paramount Pictures in Sydney. Mr. Graham got his introduction to the tobacco controversy while at Arnold Communications. The Boston agency, now part of Havas, was handling a Food & Drug Administration anti-smoking campaign .
That experience turned him into an advocate for anti-smoking programs and also attracted the attention of American Legacy Foundation executives. The 29-year-old "is mission first. No job is too menial if it is in service of driving down youth smoking," says Bev Kastens, VP-marketing for the foundation. "He is the standard-bearer for our `Truth' brand."