Philip R. Graham, 29

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Philip R. Graham, brand manager for the American Legacy Foundation's anti-tobacco "Truth" youth campaign, is a vocal supporter of anti-smoking efforts, though he didn't grow up seeing the tobacco ads in American media.

He was raised in Ireland and started working in the U.S. only after experience with Pernod Ricard in Dublin and a cable division of Paramount Pictures in Sydney. Mr. Graham got his introduction to the tobacco controversy while at Arnold Communications. The Boston agency, now part of Havas, was handling a Food & Drug Administration anti-smoking campaign .

That experience turned him into an advocate for anti-smoking programs and also attracted the attention of American Legacy Foundation executives. The 29-year-old "is mission first. No job is too menial if it is in service of driving down youth smoking," says Bev Kastens, VP-marketing for the foundation. "He is the standard-bearer for our `Truth' brand."

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