Sorenne Gottlieb, 26

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Creative director Hal Curtis likens working on the Nike account at Wieden & Kennedy to playing for the Yankees. "When you win the World Series," he says, "you've simply done what was expected of you. If you don't, no matter how close you came, you've failed."

These would be intimidating standards for any young creative, but 26-year-old Sorenne Gottlieb played to win right from her first assignment at the Portland, Ore., agency. The art director created "Revolution," a Nike poster introducing the newest fleet of NBA stars, posing in statuesque perfection. The effort more than lived up to the legacy of the brand.

"She has a point of view," says Mr. Curtis. "Sometimes you'll see young creatives struggling for a clear vision, but she knows what she wants and works to realize that."

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