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Kicking the Habit

Published on .

Adidas and 180/TBWA go the comedy route with a global report on "footballitis" - a "serious condition" that causes sufferers to compulsively kick, dribble and thumb their noses at referees - even in their sleep. In a series of Traktor-directed spots done in mock industrial film-style, we're taken inside the Institute for the Study of Footballitis, where earnest researchers chronicle the symptoms of this condition and present their hopeful case to colleagues: the good news is they're developing a curative ointment.

Client: Adidas Agency: 180 ECD: Peter McHugh CDs: Larry Frey, Lorenzo de Rita AD: Dean Maryon CW: Luca Grelli Agency Producer: Sid Daffarn Director: Traktor/Partizan Editor: Rick Russel/Final Cut Effects: Moving Picture Company

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