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Women to Watch 06

Television: Automotive

Published on .


Ford Motor Co.: "Hair Effect"

Zubi Advertising, Coral Gables, Fla.

Creative director: Ricky Soler

Art director: Harold Jessurun

Copywriter: Yoel Henriquez

Everyone in this commercial has hair standing on end. They ignore each other's appearance as they socialize, but at the end of the spot an explanation appears: "The new 260 horsepower Ford Mustang. It will make your hair stand on end." After looking at too many car commercials that are 30 seconds of car, a car spot without a car has more impact. And the "Hair Effect" conveys the sense of power and speed more memorably than a racing vehicle.


American Suzuki Motor Corp.: "Enamorado"

EJE Sociedad Publicitaria, Hato Rey, Puerto Rico

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