There are two languages these days -- online and offline -- and Eileen Naughton is a communicator who can speak both. She understands the way the web is reshaping offline media and where there are opportunities to bring new efficiencies to decades-old marketplaces.
|Eileen Naughton, director-media platforms, Google|
That makes the Time Inc. vet exactly the person Google needs as the cyber powerhouse works to broaden its offerings from search and text words to display advertising, print and audio. Ms. Naughton's mission is to explain it all to brand advertisers.
"Google was going in a direction broader than just search, and my more traditional media experience would be of value as we talk not just to the interactive sides of clients but to the full-brand experience," says Ms. Naughton, 49, who was just named director-media platforms, from regional sales director-East Coast.
Ms. Naughton left Time Inc. as president-Time Group. Now "It feels like I'm back at business school -- the enterprise, team-based activity and problem solving," she says of Google.
John Huey, now editor in chief at Time Inc., worked with Ms. Naughton first at Fortune and then at Time, and says she was his "sort-of interpreter" at a time when he was running Fortune and not everyone on the business side knew what to think of him. "She had an ability to bond with and be an effective leader on all sides of the business," Mr. Huey says.
When Ms. Naughton isn't at her home in Tribeca, she can be found gardening at her place in Dutchess County in the Hudson River Valley. She also brings some intensity to that activity. "My husband has a habit of saying, 'Eileen, put your hands up and back away from the garden,' " Ms. Naughton says.