$142B 2015 U.S. ad spending for 200 LNA
Ad Age is proud to announce the 12 outstanding marketing, digital and advertising executives who have been chosen as this year's Women to Watch China honorees. Working for global brands like Procter & Gamble, Coca-Cola Co. and Johnnie Walker as well as top Chinese brands including Xiaomi and Sina Weibo, they are changing the marketing game in China.
Ms. Wong is being honored for her role in building the company's brands in China. Ad Age also has six takeaways from her successful retail experience there.
This year's honorees include seven executives from major marketers, including Ms. Wong:
Joanna Lu, senior marketing director-sparkling beverages at Coca-Cola China, ran Coke's Korea business and now uses the wild popularity of Korean pop culture to reach Chinese consumers.
Ellie Xie, general manager at Procter & Gamble, Greater China, is guiding China's biggest-spending marketer.
Siew Ting Foo, outgoing China-based marketing director of Diageo brands, has educated Chinese consumers with innovations like Johnnie Walker House luxury tasting centers, and has won a promotion to a regional Southeast Asia role.
Amanda Chen, head of global marketing at Xiaomi, is taking the upstart local handset maker that has quickly become China's top smartphone seller and rolling it out internationally.
Catherine Peng, VP of PR and communications at Volkswagen Group China, is adept at smoothly managing crisis communications at China's leading automaker.
Angie Au-Yeung, senior e-commerce manager for China at Richemont, is creating the playbook for e-commerce for luxury brands in China.
On the digital front:
Wang Yajuan, VP-sales and commercial operations, Weibo, is leading the charge to keep Sina Corp.'s Weibo microblog the leading product for internet users despite tough competition from WeChat.
Si Shen, CEO of PapayaMobile and its global mobile programmatic ad network AppFlood, is pioneering the move to put app ads on cell phones internationally as Chinese companies expand abroad.
And from the agency world:
Selina Teng, co-managing director at Ogilvy & Mather Public Relations Beijing and managing director of the China technology practice, leads an innovative team that worked on a flash sale of Smart cars over messaging app WeChat.
And Arlene Ang, CEO at OMD China, is the first leader of a big agency in China to come from the digital world.
Mykim Chikli, CEO of ZenithOptimedia China, has transformed the agency's approach to talent and strategy while becoming an expert on China's luxury market.