A prowess for team-building is one of her greatest strengths, says Mr. Gallate, who met Ms. Barratt back in 1996, when she was a senior account manager at Cohn & Wells/Euro RSCG, Melbourne. In addition to having a position at which she excels, Ms. Barratt says that bringing people of different skills and backgrounds together and seeing them thrive is "the single most exciting part of my job."
Her ability is rooted in her childhood as the fourth child of eight in Melbourne. "You learn very quickly, at a young age, how to make a group of people work together," she says. "To be heard, you really have to know what to say at the right time."
Ms. Barratt's career within Havas' Euro network began in 1994 in Melbourne and has over the past decade involved living in Malaysia, Hong Kong and now New York.
Moving, Ms. Barratt says, is "enormously exciting; it shakes things up and forces you to relearn things." She's gained a wealth of knowledge from stints including managing a Euro agency's direct and database offerings; serving as regional director, overseeing the Intel interactive account and a 40-person staff in four countries; and running Euro's Hong Kong office as co-CEO ("upleveling the operation," in the words of Mr. Gallate). The Hong Kong post preceded Ms. Barratt's current role as international brand director on Intel, a newly created title within Euro.
The 35-year-old oversees a team of several hundred people who work on the account of a marketer with annual media spending approaching $200 million. Ms. Barratt's job in the coming year will involve increasing Euro's operational discipline in managing the account globally. A victory achieved already, she says, is instituting a process that helps the agency understand how its resources are being used.
Outside work, she and husband Peter Zdanowicz, an art dealer, enjoy cooking and exploring Manhattan.