Talking at the speed of light, Roisin Donnelly crams at least an hour's worth of chat into a 15-minute phone call. It's no wonder she operates so efficiently -- as corporate marketing director at P&G, president of the Women's Advertising Club of London, and mother to three, she has a lot to get through each day.
At P&G, she makes it her priority to get close to the consumers of the 73 brands she oversees. "It's never been easier to get in touch with consumers and create a dialogue with them," she said. "We make sure we have a deeper understanding of our customers than the competition."
For 2012, Ms. Donnelly is fired up about the opportunities presented by P&G's sponsorship of the London Olympics, and her enthusiasm shows in the ambition of P&G's big "Cleaning Up London" and "Raising an Olympian" campaigns.
Ms. Donnelly joined P&G in 1985, and, as marketing director for fine fragrance in North and South America, launched the Hugo Boss fragrance. She played a key role in the integration of the $57 billion Gillette business, and said she enjoys the challenges of the more diverse consumer base that the brand brought into the mix.
Her advice for fitting it all in? "Planning, discipline, making choices and being happy with those choices."
What is your favorite book?
"Growing Up Digital" by Don Tapscott in 1998 changed the way I thought about marketing -- forever. It was a mind-opening study of the net generation who were more likely to believe a stranger in a chat room than a TV ad. The book made me more innovative and risk-taking, inventing new marketing models and always listening to my consumers.
Give us one fact about yourself that will surprise people.
While coming from Scotland, with two Irish names, and living in the U.S. for two-and-a-half years, I have been to 47 U.S. states -- just North Dakota, Alaska and Hawaii left to visit. I have loved getting in touch with my consumers and learned a lot while visiting amazing places.
If I wasn't doing this job, I'd be ...
A journalist or writer.