Women to Watch

Women to Watch Roundtable Video: Part 1

Is Work/Life Balance Really Achievable?

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"As leaders, we have to enable people to succeed. I wouldn't call it balance, but enabling people to be the best they can be."

So said Cilla Snowball, group chairman and group CEO of AMV BBDO, during Ad Age's panel discussion with past Women to Watch on the occasion of the 20th anniversary of the award. In this first installment of our four-part series, these groundbreaking women say the conversation needs to be reframed from balance to simply setting people up for success.

And success, said CP&B Global CEO Lori Senecal, can't be judged by the "legacy measures" of the past, such as walking around the office late at night to see who is still working. Instead, it should be measured by outcomes -- which can be done on your own timetable.